About Us
Our Story
We are unapologetic in our dedicated advocacy of the not-for-profit sector. We truly understand that the value of a charity extends well beyond a dollar value. This impact is significant, reflecting the inestimable benefit the organisation brings to the communities it works with and alongside.
This is why we can't, and don't, think small.
Where it all began - a nod to Grandad
From the very start, people have always been at the centre of our work.
Since 2024, we have been known as The Fundraising Agency. Before this, following our establishment in 2012, our consultancy was named Barrer & Co after Sarah’s grandfather, Bryan Barrer.
"As a 5-year-old, I really wanted to meet every person in the world. I was fascinated by people. I wanted to understand what made them who they were. Were they similar to me or different, what mattered most to them, and where our stories connected. Looking back, I think I was searching for the same thing we all are: understanding, connection and a community to belong to."
Today, this curiosity continues to shape our unique approach.
Sarah chose the name Barrer & Co as a tribute to her gentle grandfather, Bryan, a Christchurch lawyer whose quiet kindness left a lasting impression.
“He was the first person who made me feel genuinely heard. Even as a very young child, he seemed interested in my thoughts and he was curious about how I saw the world. I called him Brynie. He was thoughtful and deeply kind, in a way you felt and that lingered. Although he passed away before I started school, the way he made me feel has stayed with me ever since.”
- Sarah
"Sarah and her team created a fundraising strategy that we could see would help us grow in a scalable way. We had some big goals we wanted to achieve, and TFA's strategy laid out a pathway for us in an 'easy to understand and implement' way".
ALANA ALLAN, CHAIR OF OVARIAN CANCER FOUNDATION NEW ZEALAND