“Fundraising is the gentle art of teaching the joy of giving.” Hank Rosso
The Fundraising Agency’s vision is Giving Confidence, and we believe in philanthropic fundraising. We are realistic about resources and timelines, and we understand the impact and interrelatedness of fundraising investment across the entire organisation, especially in the early stages.
TFA’s founder and Managing Director, Sarah Barrer, has almost 20 years of specialist philanthropic fundraising experience, and has facilitated more than 250 strategic planning workshops with not for profit boards around New Zealand, from volunteer led charities through to large NGOs.
Since 2012, The Fundraising Agency has drawn on the knowledge and expertise of many experienced practitioners, continually testing and strengthening its founders fundraising methodology into the practice framework used today.
This approach embeds philanthropy over time, strengthens organisational capability and creates long term financial sustainability.
TFA takes the time to understand how you work, and what systems and processes you already have in place and that are working well. TFA build only what is needed while strengthening what already exists where possible.
The Fundraising Agency has developed more than 250 multi year fundraising strategies, including 40 capital campaign strategies ranging from $2 million to $50 million, with 15 campaigns implemented.
TFA has designed and implemented 65 Major Gifts, Gifts in Wills and Corporate Partnership programmes for New Zealand charities. Delivered over about nine months, Sarah or Emily work alongside a core team within the charity to develop the programme and its assets.
We Listen
Philanthropic fundraising encourages you to find the people who share your values and purpose, so that you can connect meaningfully with them.
In order to do this well it's important to listen, and stay curious. What motivates the donor and why?
TFA have had the privilege of asking just over 2,000 donors this exact question, to inform the strategy work and deepen the agency's understanding of New Zealand's preferences when choosing to financially support charities. As well as these individual conversations TFA have facilitated 70 Think Tanks and Focus Groups to test and refine the HNW programmes prior to launch.
With her inbuilt enthusiasm Sarah has a unique way of connecting and engaging with donors. Sarah understands the delicacy of the donating journey, the importance of genuine stewardship and staying the distance. She is the perfect partner.
SIR DONALD MCKINNON
Why now?
It’s always a good time to review your financial resilience, and ensure you are planning for sustainability rather than simply hoping for it. Right now, something new is also happening. Unprecedented levels of capital - trillions of dollars worldwide - are beginning to move between generations due to the Great Wealth Transfer.
It was logical to me to invest in working with a fundraising team at the top of their field. TFA provided on-the-job training and walked alongside our team, upskilling them along the way.
MANDY KENNEDY, CEO RMHSI
Client testimonials