Fundraising Streams
Major Donors
Major donors are prosperous people who, having established a connection with your organisation and learned about the work you do and your long-term vision, want to support you financially in a significant way.
Major donors usually come from your existing supporter base; they may or may not have given a significant gift previously.
Ensuring that your organisation is ready to not just accommodate major gifts, but to inspire and excite major donors too, is crucial to unlocking the success of this stream.
Following appropriate prospecting, The Fundraising Agency recommend a ten-step approach which, when taken the time to set up and implement properly, will lead to a successful major donor programme.
To understand more about this ten-step approach, and how The Fundraising Agency have helped leverage major donor funding for other not for profit organisations, read about our work with Lincoln University.
A major donor prospect will ideally have three qualities:
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Linkage – a connection to your organisation
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Interest – an inclination to give
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Ability – the capacity to give
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Fundraising Streams
The Fundraising Agency can provide comprehensive recommendations regarding the fundraising streams that will be the most suitable for your fundraising goals, and how you can approach and manage these for the best outcomes.
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